extension strategy

extension strategy
extension strategy UK US noun [C] (plural extension strategies)
MARKETING the attempt by a company to increase sales of a product by, for example, making changes to it or finding new uses for it: »

A sports clothing manufacturer used the extension strategy of advertising its sportswear as streetwear.


Financial and business terms. 2012.

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  • extension strategy — /ɪk stenʃən ˌstrætədʒi/ noun a marketing strategy aimed at extending the life of a product either by making small changes in it, finding new uses for it or finding new markets ● An extension strategy is needed to ensure demand for another few… …   Marketing dictionary in english

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  • strategy — The general or specific approach to investing that an individual, institution, or fund manager employs. Bloomberg Financial Dictionary * * * strategy strat‧e‧gy [ˈstrætdʒi] noun strategies PLURALFORM 1. [countable] COMMERCE a plan or series of… …   Financial and business terms

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  • brand extension strategy — /ˌbrænd ɪk stenʃən ˌstrætədʒi/ noun the applying of an existing brand name to a new product …   Marketing dictionary in english

  • strategy — /strat i jee/, n., pl. strategies. 1. Also, strategics. the science or art of combining and employing the means of war in planning and directing large military movements and operations. 2. the use or an instance of using this science or art. 3.… …   Universalium

  • Strategy pattern — [ LePUS3 ( [http://lepus.org.uk/ref/legend/legend.xml legend] ) ] In computer programming, the strategy pattern (also known as the policy pattern) is a particular software design pattern, whereby algorithms can be selected at runtime.In some… …   Wikipedia

  • Strategy (patrón de diseño) — El patrón Estrategia (Strategy) es un patrón de diseño para el desarrollo de software. Se clasifica como patrón de comportamiento porque determina como se debe realizar el intercambio de mensajes entre diferentes objetos para resolver una tarea.… …   Wikipedia Español

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Life extension — refers to an increase in maximum or average lifespan, especially in humans, by slowing down or reversing the processes of aging. Average lifespan is determined by vulnerability to accidents and age related afflictions such as cancer or… …   Wikipedia

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